• Lead teams, as well as hands-on, in design and production roles
• 14 years working on-site within PepsiCo/Tropicana Brands Group
• 20 years of design experience in consumer packaged goods
• Manage trusting relationships with clients, external agencies, color separators and printers
• Print knowledge for accurate on-shelf presence
Brands I have touched:
Tropicana
Dole Juice
KeVita
Naked
Quaker
Pearl Milling Co. / Aunt Jemima
Rice-A-Roni / Pasta Roni
Cheetos Mac n’ Cheese
Near East Grains
Müller Yogurt
Sunny-D
3M
Colgate Palmolive - Mennen
Dial Corp.
The Scotts Co.
Hasbro Toy Group / Kenner
The Kroger Co.
Brown & Williamson Tobacco Co.
Jockey International, Inc.
Package Design Consultant | Tropicana Brands Group 2023 - Present
Worked within the Packaging Commercialization team as a brand guardian for Tropicana and Dole with communication to outside design firm.
Design GTM packaging, POS and ideation for Tropicana Brands Group portfolio.
Assist in the packaging approval software routing internally as well as outside vendors.
Account Design Director | PepsiCo / T. Wynne Art & Design 2011 - 2023
PepsiCo on-site contractor representing T. Wynne Art & Design as the Account Design Director for Tropicana and Quaker brands.
Provided design direction and execution for packaging, POS, sell sheets, brochures, promotions, corporate team’s identity and advertising.
Brand Guardian for over 200 SKUs for Tropicana, Dole, Looza brands.
Directed new packaging launch, redesign and flavor extension for Tropicana and Dole brands for mass, club and convenience sectors.
Maintained daily communication within client marketing, packaging execution, on-site color separator and print vendors.
Participated in Tropicana weekly packaging tracker meetings reviewing status from design phase through start pack.
Designed a brand refresh for Roni Rice and Pasta single-serve cups; Directed new Roni ‘Hot & Spicy’ line extension.
Directed the ideation of packaging concept image with PepsiCo’s Brand Insights for consumer testing of virtually every brand within Tropicana Brands Group and Quaker portfolio.
Supported Pepsico’s Müller Yogurt new category launch through POS, print collateral and digital banner advertising.
Design Manager Packaging & Advertising | Dan River / Grace Home Fashions LLC 2008 - 2011
Managed the Graphic Design division responsible for new corporate identity, packaging, POS, trade advertising, marketing collateral and photo direction.
Designed proprietary packaging exclusively for Bed Bath & Beyond.
Adapted to a part-time contracting basis in 2011 by acquiring additional clients.
Launched a new line of coffee lattes for Copper Mountain design, including branding, packaging and POS.
Developed new design and message for entire 3M Automotive Window Tinting line of brochures and authorized distributors POP marketing materials.
Senior Designer | MatchPoint Marketing/Acosta, Cincinnati, OH 2006 - 2007
Led designer for in-store promotions, advertising, web and mobile marketing for Sunny D, New World Pasta, 3-A-Day Dairy, and Mission Food.
SunnyD Summer4Ever Promotional Mobile Tour: Received 2006 Pittsburgh ADDY Awards “Honorable Mention”; and 2006 Acosta Chairman team award.
Senior Designer | T. Wynne Art & Design, Bradenton, FL 2005
Directed and designed packaging, POP, and marketing materials for Tropicana and Dole brands.
Executed the Tropicana Ambient line brand refresh design.
Design Director of Packaging & Advertising | Perfect Fit Industries, Charlotte, NC 2003 - 2005
Managed packaging design through printing process for internal and client brands, new product launches, photo direction and corporate advertising.
Coordinated new packaging roll-out of bedding product lines through the design of packaging, photo direction and trade advertising for Jockey and Therapedic (Bed Bath and Beyond) brands.
Senior Designer / Account Representative | Fisher Design, Cincinnati, OH 1994 - 2003